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20165447
Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies)
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Item #:
20165447
TZS 159069
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Understanding Your Users is a thorough guide to user experience for designers both technical and non-technical.
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What Stands Out
Comprehensive Coverage
This guide extensively explores various user research methods, providing practical insights that cater to both beginners and experienced practitioners, enhancing understanding of user needs and behaviors.
Interactive Content
Incorporating interactive technologies, the book engages readers through real-world examples, facilitating a deeper grasp of user research techniques and their application in diverse contexts.
Updated Insights
The 2nd edition includes updated methodologies and case studies, reflecting current trends in user research, ensuring readers stay ahead in the fast-evolving field of interactive technology.
Product Details
| Publisher | Morgan Kaufmann |
| Publication date | July 28, 2015 |
| Edition | 2nd |
| Language | English |
| Print length | 568 pages |
| ISBN-10 | 0128002328 |
| ISBN-13 | 978-0128002322 |
| Item Weight | 2.9 pounds (1.32 kg) |
| Dimensions | 7.4 x 1.1 x 9.1 inches (18.8 x 2.8 x 23.1 cm) |
Who Should Buy?
-
UX Researchers
This guide provides essential methods for user research, benefiting UX researchers in enhancing product usability.
-
Design Students
Students studying design can learn practical user research methods to develop their skills and knowledge effectively.
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Product Managers
Product managers can use this resource to understand user needs, ensuring that products meet market demands successfully.
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Beginner Users
Complete beginners may find the content overwhelming without prior knowledge of user research principles and methods.
Product Description
Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies)
About This Item
Are you looking to design and market a technological product? Don't make the mistake of driving blindfolded! Understanding Your Users: A Practical Guide to User Research Methods Interactive Technologies 2nd Edition is your essential handbook to mastering user research and ensuring the success of your design project. This book, endorsed by industry experts and senior practitioners, provides a comprehensive guide on the importance of user research and how to conduct it effectively. It is packed with real-world examples and practical tips to help you gain valuable insights into your target users and their tasks. Whether you are a technical or non-technical designer, a student, or a practitioner, this book is a must-have for your success in the field of user experience. It covers a wide range of user research methods, from user interviews and observations to surveys and usability testing.
Each method is accompanied by an extensive bibliography, allowing you to explore further and deepen your understanding. Understanding Your Users also emphasizes the importance of business-side stakeholders, such as C-suite executives, marketing, sales, and development teams. It provides guidance on how to effectively communicate with these stakeholders and align your design decisions with their goals. In this second edition, the content is updated to include emerging best practices in the fast-paced world of digital product development. It addresses the challenges posed by new processes and competition and offers insights on how to apply user research methodologies to meet these challenges head-on. Don't leave your design project to chance.
Invest in Understanding Your Users: A Practical Guide to User Research Methods Interactive Technologies 2nd Edition and unlock the potential of user-centered design. Gain a deep understanding of your end users, improve your assumptions, and design products that truly meet their needs. Start your journey towards successful design today.
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TZS 159069
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Features & Benefits
- Comprehensive and practical guide to user research methods
- Provides distinct user research methods and pre- and post-method considerations
- Each method presented provides different information about the users and their requirements
- New case studies demonstrate each method in action
- Applicable to both new and seasoned UX professionals
- Allows you to choose the right user research method for your research question
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